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I have to say I am a little biased in Glossier’s favor, though—one of my former sorority sisters works there, and I’m a fan of their parent project, Into the Gloss. It doesn’t hurt that Emily Weiss and her team thoughtfully crowdsource a lot of what goes into their best products, such as the Milky Jelly Cleanser and the upcoming heavier moisturizer. I promise I’m not a paid shill, though.
It’s hard to deny the appeal of their particular dreamy aesthetic (one reason why the brand has been so successful at marketing through Instagram). I also really appreciate the effort Glossier has made to showcase its products on models of many different skintones, showing consumers what the product will really look like once applied.
Products I’ve tried:
Boy Brow, Generation G, Mega Greens Galaxy Pack, Milky Jelly Cleanser, Moisturizing Moon Mask, Priming Moisturizer, Stretch Concealer
Boy Brow: B+
Boy brow doesn’t have the staying power of some other brow products, and is certainly not water or sweat-proof. That said, it has a great natural look and will help you avoid that heavy, drawn-on look. The tiny brush is great for shaping the ends of brows, though it can sometimes carry too much product because it doesn’t line up with the tube opening. Comes in three shades.
Generation G: A-
Fantastic shades for when you want your lips to still look like your natural lips, but better. These don’t have much staying power, but they fade naturally and evenly. The formula is pretty great too, both lightweight and matte but not quite soul-sucking dry like some matte formulas. Features buildable color that you actually can apply without looking in a mirror—think fuzzy bloom of color rather than strong edges. Pictured here in “Like” from one swipe of color to three. Comes in four shades.
Mega Greens Galaxy Pack: B-
I’m pretty picky when it comes to masks, because the market is super-saturated and I am a devotee of certain Korean brands (hi, Sulwhasoo). Mega Greens is a blend of white kaolin clay and “superfoods” that claim to draw out impurities and deliver nutrients to skin. It’s fairly middle-of-the-road compared to clay masks I’ve used, but there’s nothing really wrong with it. Does leave skin softer and slightly more clear.
Milky Jelly Cleanser: A+
This is the queen of the pack, and if you buy nothing else, get this. I’ve been clicking the refresh button on their sadly out-of-stock product page for a couple of days in despair. This lovely face wash is indeed very conditioning and gentle, without that harsh squeaky-clean feeling some cleansers bring to the table. It is very effective at removing makeup, thus reducing nighttime cleansing steps if that’s your thing (just use on a dry face). It’s also a great gentle morning wash (use on wet skin)—and you should be washing your face in the morning, too, because that dead skin, oil, and product residue isn’t going to slough itself.
Moisturizing Moon Mask: C
Total dud, especially when there are so many effective moisturizing masks out there. This one left no effect on my skin and even made me break out. Skip it.
Priming Moisturizer: B-
As a first-layer moisturizer, this is great. Has buildable moisturizing effects yet feels very light. At this point, though, you should know spf is your skin’s first defense—and this moisturizer has none, making it an odd choice for a daytime moisturizer. If you need a very light cream for nighttime, this would be great, but chances are, you’re using something heavier anyway.
Stretch Concealer: A-
Lovely, light coverage and the product itself has a great silky texture. Doesn’t look like you have makeup on if used judiciously, leaves a lovely dewy (but not oily) finish in the beginning. However, for those with skin that goes oily at night, this won’t last you all day and will need powder touch-ups. Also shades run somewhat light, and medium was too light for me. Comes in five shades.